What are Google Snippets?

June 19, 2019

Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. Featured snippets aim at answering the user’s question right away. Being featured means getting additional brand exposure in search results. Google makes it very clear that the term snippet applies solely to the description.

Nevertheless, in general, if online marketers talk about the Google snippet, they see the piece synonymous with the search listing and therefore include the Headline, URL, Description, and other additional information that is shown in the search result.

Besides Google snippets, you can also create rich snippets. These rich snippets give detailed information to help users with specific queries and help users recognize when your site is relevant to their search and may result in more clicks on your page.

Benefits of Google Snippets

  1. Attractive Look: As you know about Google snippets it looks, and its contents useful information that highlights on the top of the Google SERP so obviously, it gives much more benefits to your website. Google displays your post content with great design and looks, so users attract to click on that. This Highlighted snippet contains Some Information on the left side and image on the right side.
  2. Users-Friendly Result: They always like to get more useful information on fewer efforts. So, this will be done by the Google search engine algorithm and directly serve result to end-users.
  3. Increase CTR: Of course, high CTR because these snippets are shown at the top of the page, even top of the advertisement. High CTR gives an excellent signal to Google and determines high-quality content.
  4. Boost Traffic: Obviously, everyone wants traffic to their website. Google features snippets make it easier to get a massive amount of traffic to your sites. And this traffic is beneficial because they are interested in your content. So, you get more benefits to earning also.
  5. Quality Result: Google takes meaningful information from your website and shows in snippets, and this process is done by google search engine algorithm. It potentially increases high traffic and engagement to your site.