These days, a web presence is essential for any business, even for brick-and-mortar stores that do not conduct e-commerce. Creating a web site is not particularly severe with the many website creation tools out there. No matter the software system you choose, keep these style principles in mind.
1. Create your website mobile responsive
If you intend on running a flourishing eCommerce website, or any website, you entirely should cater to mobile users.
2. Build it simple to search out
You need to own a domain name that describes your business or is your company name. You’ll be able even to have multiple domains that point to the website.
3. Place your contact information above the fold
Your contact information should be visible, preferably at the top of the home page, so that guests don’t have to search for a phone number or address if they want to contact the business.
4. Build it simple to navigate
Limit your top-ranking navigation menu to five clearly labelled tabs with connected pages organized under them. You must also have a clear way to get back to the home page regardless of where your readers land. Very often, research will take your reader to a page other than the home page.
5. Keep your pages uncluttered
If a website has an excessive amount of information, it overloads the mind, creating it unable to retain the new information. Make sure you utilize a balance of text and graphics that present a clean page, and if your widget content does not support the purpose of the page, remove it.
6. Make sure it’s accurate
Inaccurate information can turn off consumers, whether or not it’s a wrong number, outdated product information or simple grammatical errors. Not only do you have to proofread every page before it goes live, but you should periodically check every page, especially after making updates anywhere else.
7. Respect the need for speed
Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.
8. Have a decision to action
Each page on your website should provoke the reader to try and do something – call, sign up for a service, buy a product, download a written report. Be sure to possess a transparent invitation to try and do just that: a button, a link or clear verbiage. Keep it higher than the fold if attainable so that readers don’t have to scroll before finding the call to action.
9. Keep your design simple
Limit the use of fonts, colours and animated gifs, which may distract and pull the eyes away from the focus of the webpage. Short paragraphs and bullet points also make the information a lot of scannable and likely to be read.
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