How To Use Google Keyword Planner For SEO

February 7, 2018

Every business has some keywords which are very important from promotion point of view. Through these keywords the company aims to attract its online target audience to its website. Hence, choosing the right set of keywords is extremely important.After conducting proper research a set of keyword are arrived at and these keywords decided the direction of entire SEO campaign. The SEO content is developed, depending on these keywords. With the help of Google keyword planner your work becomes easier:

If you are planning to do a Google search campaign for SEO and wish to understand the process of using Google keyword planner, then here is a step-by-step guide to help you understand the process:

How to use Google keyword planner to identify keywords

Set up a Google Adwords account, sign in to this account and select the option ‘keyword planner’ from tools menu.

Then select the option ‘Search for new keywords using a phrase, website or category’. Through this process all possible keywords can be explored. Google Keyword Planner will share Keyword ideas based on the phrases entered by you. Explore all the available features to understand the functions better.

Setting up of targeting through the use of Google Keyword Planner

Choose your target country or countries for service and select the language. To get better results, the focused targeting has to be done.

Customize your search filters:

You can use the following filters to get desired keyword results:

  1. A) Keyword filters – to enable you to filter out the keywords that do not fit your requirement.
  2. B) Keyword option – to decide the volume of search results. This option helps to plan a SEM campaign more effectively.
  3. C) Focused Keyword Selection – in order to get variety of suggestions, keep this option untouched i.e. selection of keywords that ‘sugar’.

Now that you have set all the search parameters you can hit the ‘Get Ideas’ button. Scroll down to see a complete list of relevant keyword suggestions and their search volumes. After thoroughly checking the list, click the ‘download’ button and import it in an excel format. You can sort out the sheet based on the search volume, opportunity and competition.