Digital marketing in the times of CoronaVirus

March 30, 2020

The world is at a halt today and the only thing moving fast is the coronavirus. Due to panic and precaution, brands have withdrawn. They’re all going through one dilemma: should digital marketing continue in these times or not? The answer is a resounding yes. With most of the world indoors and on the internet more than ever now, digital marketing must continue. A lot of brands have also stopped with their marketing efforts due to various reasons, thus working now will give you an edge over your competitiors. Here are some tips to keep in mind:

  • Social media marketing

The world is spending all of its time online and so should you. Build up some effective campaigns in place that revolve around the virus. Don’t just jump on to the bandwagon and put up general posts. See where your brand fits into the bigger picture and how you can help in building an audience. Your potential customers may not always increase your business but they will definitely engage and remember you as a brand that stood strong even in the wake of a pandemic. Try to help out in your own little way and make genuine efforts to make relevant graphics and content that will help people.

  • Search Engine Optimization

With most brands today falling short on this particular aspect, you can make the most out of bucling up. Write engagin content and use those keywords generously. With people all over the world looking for one thing more specifically than anything else, weave it int your brand and come up with relevant keywords that will help you with organic SEO. Eeven if it is SEM you are indulging in, choose the correct time and opportunity to market those ads.

  • Website Development

If you were looking to update your website and make it more fresh and relevant, now is the time. People will be surfing the internet all day long. A lot of new customers might hit up on your website. When you know that the traffic is going to be strong, why not milk on it? Work on your website, making it appealing to look at and easy to navigate. Now is the time to write blogs relevant to your brand coronavirus.