“Marketing is what you do; branding is what you are”. As people are scurrying towards digitalisation and everything going online hence digital marketing and branding play a vital role in promoting your business. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, […]

Twitter is a platform where people come to discover ‘What’s happening’. With an average of over 330 million twitter logins by active users in 2018, Twitter for business is a growing social media platform that you should highly consider essential for the growth of your business. Everywhere around the world- from small to large scale […]

Every business is exceptional, and so are its digital transformation needs. Digital Transformation is a long-term strategic change the industry needs to embark on, for reaping its benefits regarding achieving digital excellence. Only an expert Digital Marketing Companies can hand-hold you through the complications a digital transformation may bring with it, helping you get it […]

Digital Marketing is a term used for marketing products and services online, i.e. with the help of display ads, paid ad campaigns or on social media platforms etc. People tend to spend more time on their phones or laptops, on various social media platforms like Facebook, Twitter, Google+, LinkedIn etc. Marketing requires connecting with your […]

A Digital Marketer is the amalgamation of varied roles and skill sets into one multi-tasker. This Infographic details the characteristics of a Digital Marketer, things they generally do as part of their job, the skills excellency they possess and how they think and execute different cross-platform strategies. This is a system that you can use […]

In the last one decade or so the world has shown a paradigm shift from analogue to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. We ask why Digital Marketing is so important. The importance of digital […]

Make an effort naming just one industry or perhaps discipline that changes quicker than digital marketing. This isn’t just the technology and speed of interaction that turns fast. It’s likewise the way that marketers try new tactics to stay in front of the curve. Smart marketers make use of new SEO strategies to better target […]

Remember that AdWords is a tool that is generally used to increase sales and profit and sometimes it’s used for branding. Know how to optimize AdWords to help you reach your ultimate goals. Make sure your account structure is comprehensive and makes sense (follow website structure) and covers all the possible ways a searcher may […]

Seeing as how AI is pretty much penetrating all industries and sectors, it’s safe to say that however, AI will change digital marketing and advertising, it’ll do it in a big way. Artificial intelligence (AI) is rapidly reshaping every industry one by one. The world of digital marketing and advertising is no exception. Adoption of […]

The digital space is constantly evolving and to stay competitive entrepreneurs, small business owners, and marketing teams at bigger companies need to re-evaluate their marketing strategies continuously. In the past few years, we’ve seen significant changes in how companies are marketing their products. These changes range from participation on new social networks, new technologies, and […]