Since the beginning days of digital marketing, marketers come across a multitude of metrics on daily basis. While some of them can be decoded easily, others become difficult to understand and may appear confusing. One of those terms is Bounce rate which is a critical metrics in digital marketing. Here is what you need to […]

If you are running your brand on the internet and likely to invest several thousands of bucks for improving your digital brand presence, you need to carefully analyse and enhance the bounce rate. An augmented bounce rate corresponds to an increase in daily conversions and engagement from the customers. A critical task for a better […]