Since the beginning days of digital marketing, marketers come across a multitude of metrics on daily basis. While some of them can be decoded easily, others become difficult to understand and may appear confusing. One of those terms is Bounce rate which is a critical metrics in digital marketing. Here is what you need to […]
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On-page SEO Checklist for Websites in 2019
Search Engine Optimization (SEO) is a critical mechanism that helps in ranking any website on the search engine result pages. Websites need to be optimized in terms of SEO for better visibility on search engines. SEO plays an important role in content marketing and branding. Hence, we need to be very sure of what we […]
How to Create and Setup Video Remarketing Campaign in 2019?
Youtube is the largest video streaming platform which enables viewers across the world to watch your videos and engage with them. If you are running a brand, Youtube becomes a prime platform for capturing interest from customers and giving them the option to re-engage. This particular phenomenon is known as YouTube Remarketing. When a user […]
How to Reduce Bounce Rate in 2019?
If you are running your brand on the internet and likely to invest several thousands of bucks for improving your digital brand presence, you need to carefully analyse and enhance the bounce rate. An augmented bounce rate corresponds to an increase in daily conversions and engagement from the customers. A critical task for a better […]
Key Points to Consider While Doing Technical SEO Analysis
Search Engine Optimization (SEO) is one of the most important methods which regulate the rank of a particular website on a search engine result page. For better browsability on search engine platforms, website optimisation is of utmost necessity. We are in the first month of 2019 and ready to provide you with the guide for […]
How to Choose the Right Domain Name for Your Business?
Have you decided a perfect domain name for your business website that is going to launch profits for you? The task may be challenging and daunting at the same time. To solve your problems in unearthing the right domain name for your business, here are a few tips that will make your work easier. Branding […]
How To Choose The Right Software Development Company? -6 Points to Remember
Are you looking for a dedicated web development company? It is imperative to infer that there are multiple options available in the market that might cater to your needs. If you are an entrepreneur and have an outstanding idea of converting your dream project into reality, then you must consult a web development company and […]
Why Chatbots are Important for Digital Marketing Agencies?
Chatbots are mechanised chat systems which employ artificial intelligence in designing human conversations without the intervention of humans. It identifies the context and emotions in the chat window and reverts to them with a relevant reply. The chatbots have replaced the conventional telecallers and care executives by delivering compelling performance in dealing with the needs […]
How to Choose The Perfect Branding Agency? – 4 Tips You Should Remember
Branding is an eight-lettered word that might be spelt right, but the science associated with it is difficult to understand. You might be served with a plethora of choices for choosing a creative team that would assist you in sharing your story with the world. A perfect branding agency might consist of a group of […]
How Does Instant Article Help in Content Marketing?
In the world where content is reportedly generating tractions for businesses across the globe, the social networking giant, Facebook, has introduced an interactive content uploading feature for the content marketers and publishers. This feature is introduced for those people who are more interested in instant news feeds and updates available online. The Instant Articles feature […]