How will the industry evolve in the upcoming future? What are the major key advertising trends to emerge and increase next year? These are, perhaps, some of the hottest questions in digital advertising, widely-discussed among businesses and leading industry experts, and the closer the Holiday season, the hotter they usually get. Quite predictably, now that the […]
Author: <span>MJ</span>
5 Performance Marketing Mistakes You Must Avoid
Rohan is a digital marketer of a retail-based app business. He’s excellent with numbers and quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like […]
5 Iconic brands that reinvented themselves and became big
Some successful companies have understood the need to revitalise themselves for sustaining in the long run. Crash in stock prices, dwindling revenues, bankruptcy have never prevented them from making revolutionary changes to keep up with competition, market changes, technology and customer interest. These highly successful brands have reinvented themselves in the market to restore their […]
5 Fantastic examples of Brand Marketing in India
Great marketing is one that pushes boundaries and enters territories you wouldn’t expect it to break into. It’s an emotionally engaging expression that builds impressions and relationships that last. But, as we go gaga over the eye-catching, attention-grabbing facets of the creative strategy, we mustn’t forget that it is also a lot about outcomes. When marketing […]
Best Google AdWords Practices of 2018
Remember that AdWords is a tool that is generally used to increase sales and profit and sometimes it’s used for branding. Know how to optimize AdWords to help you reach your ultimate goals. Make sure your account structure is comprehensive and makes sense (follow website structure) and covers all the possible ways a searcher may […]
Impact of Artificial Intelligence in digital marketing
Seeing as how AI is pretty much penetrating all industries and sectors, it’s safe to say that however, AI will change digital marketing and advertising, it’ll do it in a big way. Artificial intelligence (AI) is rapidly reshaping every industry one by one. The world of digital marketing and advertising is no exception. Adoption of […]
15-lesser known facts about popular brands
In an age of raging capitalism, it isn’t surprising to say that we are ruled by multinational corporates, disguised as vibrant and aspirational brands. How we came to be, what we did to get to where we are and what we’re called. For each one of us, it’s a different story. Some boring as hell, […]
How to optimize Google My Business Page for SEO?
20% of your local optimisation efforts will give you 80% of your results. Wondering how? The answer to this question is Google My Business. Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more. Most of the people you’d come across; consider GMB as just another place […]
Network Marketing Success tips
To make money in network marketing you need to follow that group of few people in the industry who are exactly doing the same thing. You’ve got to stop listening to your upline and company who are telling you to make your list, set up home meetings, pass out flyers and business cards and promotional […]
6 Ways to Use Your Smartphone Productively
The smartphone is a sheer resemblance to advanced technology. This encapsulated device is not just a mere phone that bridges long-distance conversations but it has diverse applications. One can say that it is like an all-rounder that makes communications easy, plan daily activities, organises schedules, issues reminders for various important tasks, and performs functions that […]