Search Engine Optimization (SEO) is a critical mechanism that helps in ranking any website on the search engine result pages. Websites need to be optimized in terms of SEO for better visibility on search engines. SEO plays an important role in content marketing and branding. Hence, we need to be very sure of what we are doing in terms of SEO.
Before starting with a marketing campaign, an audit is prescribed which takes care of the keyword, technical, and on-page aspects of the SEO.
On-page SEO of your website is taken into consideration post taking care of the technical SEO.
Here are a few aspects of On-page SEO that keeps your marketing campaign upward running.
SEO Friendly URLs
These URLs assist the search engines like Google, Yahoo, and Bing in knowing the details of your page. It is important to include keywords in the URL so that it gets indexed on search engines at ease.
Meta Title
Another crucial factor that determines the ranking of a page on a search engine is the page title. A unique title tag should be created for each page with the incorporation of targeted keywords. Such a title helps the content to be indexed on search engines.
Meta Description
Just like the title tag, the website pages must be stuffed with a relevant and exclusive meta description.
Header Tag
The heading tags of each page must be optimized. H1, H2 should be adequately modified to allow the Google crawlers in evaluating the theme of the page alongside making it rank better on SERPs.
Duplicate & Hidden Content
To optimize the searchability and visibility of a website, it is necessary to mend multiple URLs pointing to the same destination. However, not resorting to this practice weakens the authority of the website, thereby creating duplicity in the content. In addition to the above measures, the HTML code of all pages should be intricately analysed in order to evaluate whether the same content has been crawled by search engine bots or not.
Image Alt Tag
Alt text is essential in defining an image within your content. It generally talks about the image itself. However, you can plug a keyword in Alt Text that ideally matches with the theme of your image. It helps the search engines in understanding what an image is about.
Structured Data
In most of the cases, it does not share the same spotlight with other points but schema markup is instrumental in generating an increased understanding of the articulation of your content matter.
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